An Introduction to the Team: Dannie

Who are you and what do you do?

My name is Danielle, and I am a marketing executive. My role encompasses a lot of different things related to digital marketing. This can be from managing social media channels and generating content for them to creating ad campaigns for search engines.

What attracted you to Innova?

Innova is a company that cares about what they do, and cares about the people they work with. It was immediately obvious to me that their promises of transparency and dedication were true, and that they would be excellent people to work for. One of the biggest downfalls of recruitment, in my opinion, is that it’s easy to focus on the clients and let the candidates slip by unnoticed. Innova doesn’t let that happen.

Tell us something interesting about yourself.

I have aphantasia, which is the inability to visualise images in your mind. If I told you to close your eyes and picture an apple, could you? Would you see the juicy red skin, or the way the light hits the stalk? Maybe there’s a meadow behind it, or it sits upon an old cottage windowsill. For me? Nothing. It makes remembering directions incredibly hard, but somehow, I’m fantastic at recalling faces.

What brands do you love the marketing of?

A favourite of mine is Death Wish Coffee. It’s down to earth, it’s playful, it’s a little edgy. It leans into the death imagery, accentuating their name and making it stick in your mind. The Dollar Shave Club is another great one, and not only because of the sheer volume of adverts on YouTube. They take something as mundane and simple as shaving and make it an experience, make you feel like part of an exclusive club.

Outside of marketing, what do you like doing?

I have a million and one hobbies. My current passion is renovating a dollhouse my mum bought me for my birthday a year or so ago, but beyond that I also draw, paint, play guitar, read, write, and listen to music. I’m learning to sing, slowly, and enjoy playing video games. I go to a lot of gigs; or rather, did a year and a half ago and am starting to again now. About once or twice a month I bake bread, and one day I would love to host a proper dinner party, with fancy forks and a charcuterie board.  

What’s your guilty pleasure?

Though I don’t really feel guilty about anything I like, I get a decent amount of playful ridicule from my friends – who clearly don’t appreciate real music – about my love of One Direction.


Meet the rest of the team here!